Tailor-made PPC and RTB campaigns
The days of blanket marketing are over. In a B2B environment, it is crucial that your offering reaches decision-makers within specific companies at the very moment they are addressing a particular problem. Our PPC and RTB strategies are designed to eliminate irrelevant clicks and ensure that every penny of your budget is put to good use.
Specific activities
Why is targeting so important?
We combine technological capabilities to ensure our advertising reaches key individuals within your target audience. We go far beyond age and general interests. We target visitors to specific industry websites, users of particular apps, or people in precisely defined locations, such as production halls, industrial estates or office complexes.
A mix of bespoke campaigns
We design a combination of RTB, display advertising, Shopping campaigns and social media to ensure your brand appears throughout the customer’s entire purchasing journey.
Targeting accuracy
We combine behavioural data from industry-specific websites with precise geolocation (industrial estates, office complexes). Your ad will be shown to people who have a real influence on purchasing decisions.
Visualisation and reporting
We analyse the results within a broader context and visualise them so that you can clearly see the benefits of marketing for your business and the overall return on investment.
Our strategy: From data to leads
Our work begins with an analysis of your business model, target audiences and customer journey. We then create campaigns that bring the right people to the right place.
Key benefits for your business:
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Accelerating the sales cycle
You’ll gain a clear overview of ROI and the contribution of advertising to final orders.
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Improving lead quality
We focus on conversions with high commercial value, not just volume.
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Transparent reporting
We focus on high-value conversions, not just volume.
The Process of implementing PPC and RTB Campaigns
Our process is transparent and designed to maximise performance:
Strategic Analysis
Understanding your purchasing cycle, setting KPIs, and defining target audiences.
The Role of the Marketing Mix
Campaign design (Search, Display, RTB, Video, PMAX) using advanced tools for precise targeting.
A/B Testing and Optimization
Continuous testing of creative assets, targeting, and budgets to maximize performance.
Reporting
Regular reporting with data visualizations showing the impact of campaigns on business results.
Who have we implemented PPC and RTB for?
