Performance and process measurement
The era of making decisions based on gut feeling is over. Even in the B2B sector, it is essential to know exactly which campaign or internal process is generating actual profit. We build conversion funnels and optimise lead generation. We integrate data from your website, CRM and marketing into a single system, so that every decision you make is backed by facts.
Why is accurate measurement crucial in B2B?
Thanks to our advanced implementation of GA4, Looker Studio and PowerBI, you can see beyond just a ‘submitted form’. We track the entire customer journey and measure the effectiveness of business processes.
Data consolidation
We’ll integrate web analytics, advertising systems and your internal data into a single source of truth.
Real-time overview
We create interactive dashboards that show you the status of your investments in real time.
Profit optimisation
We identify bottlenecks in the conversion journey and help speed up your sales cycle.
Our strategy: We link data and create comprehensive insights
We start by reviewing your current metrics and understanding your business objectives. Only then do we create reports that provide answers to your most important questions.
Key benefits for your business:
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Marketing transparency
You know exactly how much a single high-quality lead from each channel costs you.
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Efficient processes
We’ll identify where customers drop out of the buying process and why.
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Data-driven culture
Management will gain a tool for the rapid and effective management of budgets and staff.
The Process of Implementing Effective Measurement
Our process is transparent and designed to maximise performance:
Measurement Audit
Analysis of the current state of metrics and definition of key KPIs for your business.
Technical Implementation
Implementation of tracking codes, configuration of events, and integration with CRM systems.
Dashboard Creation
Data visualization in Looker Studio that is easy to understand for both management and specialists.
Interpretation and Development
Regular evaluation of results and proposals for specific process improvements.
Who have we implemented performance and process measurement for?
