GEO
GEO (Generative Engine Optimisation), or content optimisation for AI tools (e.g. ChatGPT, Claude, Gemini). The aim is for language models to find relevant and trustworthy information about a brand or product and display it to users.
Related articles
Content
COLORIT is one of the long-established players on the Czech B2B and B2C market for paints, varnishes and sealants. Its position has not been...