Cookieless future and server side tracking by the Integritty

We accepted a kind invitation from Integritty to give a short but very informative talk about the cookieless future and the Next Analytica tool that helps to solve it. The talk was led by Integritty's Senior Analyst, Michal Birčiak.

What we took away from the talk, besides a great vibe, was an awareness of Google's server-side user tagging and the Topics API / Google privacy sandbox. Cookieless issues are also addressed at TRITON IT. Our work so far consists of testing and implementing Plausible analytics for our pilot clients. Plausible allows us to measure traffic and the entire conversion funnel on a website without involving cookies from all parties and does not require any personal data processing. Thus, it does not create a requirement to place a cookie bar on the site and create conditions for processing personal data, provided that this is not required by another part of the site.